One of my first projects when I joined the Cineplex product design team was re-redesigning the ticketing flow, which had already launched its MVP. With ticket purchasing as the core user goal, I prioritized a modern, intuitive design that simplifies our guests' journies.

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Since launching, the Cineplex app has achieved a rating of 4.9 ★ on the App Store, and 4.8 ★ on the Play Store, proving that our team delivered a best-in-class ticketing experience. The redesigned ticketing flow also reduced time spent by 40% and increased conversion by 3.5% compared to the legacy version.

The redesigned ticketing flow also reduced time spent by 40% and increased conversion by 3.5% compared to the legacy version.